I’m Nicole.
I'm Nicole.
I spent 10 years building operational systems for product brands in CPG and publishing — tracking launches, managing inventory, and making sure nothing fell through the cracks.
These templates are built from that experience. They're what I'd set up on day one at any small product brand.
What I Believe
Hustle is not a strategy. We have been told that running on adrenaline is the price of admission for success. We have been conditioned to believe that a fast-paced environment is a sign of a thriving company. It is not. It is the sound of a system that has already failed.
People are not the problem. When tasks fall through the cracks, we blame the team. We look for better hires or harder workers. But you cannot hire your way out of a logic gap. Most people problems are actually infrastructure problems in disguise.
Your head is a cage. If the source of truth for your business lives exclusively in your memory. Especially a memory that drops information like a sieve. You are the single point of failure.
Math over whims. A launch date is a logistical event, not a creative desire. We do not pick dates out of thin air and ask our teams to set themselves on fire to meet them. We backplan. We respect lead times. We honor the physics of production because that is the only way to protect the work and the people.
Freedom requires structure. True creative freedom is not the absence of a plan. It is the presence of a system so reliable that you can finally turn your phone off.
Stop managing the fires. Start managing the map.