You do not need a gung-ho outsider to come in and overhaul your culture overnight with a system so complex no one can actually use it. You need a shift in values. You have to stop wanting the adrenaline of the hustle and start wanting the reliability of a system.

Most launch dates are born out of a vibe. This isn’t a strategy, this is a gamble.

You’re told that 'fast-paced' is a badge of honor. You’re told that staying up until 2 AM to fix a shipping emergency is just 'part of the grind.'