Product Line Expansion

Brown zipper pouch with 'Archer & Olive' branding, featuring a patterned interior and a vintage phone charm zipper pull.
Brown leather purse with a flap closure on a gray surface, decorated with three green potted plants in the background.
Brown leather tote bag with scalloped edges, featuring two attached tags, displayed against a white background.

Vegan Leather Goods


 Category: Collection Planning
A 24-piece product launch delivered in 6 weeks, on theme, under budget, and record-setting in ROI

The Challenge
We aimed to design and produce a high-impact summer collection that would introduce new, coordinated products across categories—while meeting tight production timelines and budget constraints. With only six weeks from concept to manufacturing, we needed to balance speed, variety, cohesion, and customer demand.

My Role
I led collection planning across all product categories, working closely with our Art Director to shape the visual theme and production calendar. I selected and scoped all 24 items in the line—including new journal covers, accessories, and paper goods—to ensure every piece aligned with customer preferences and brand profitability. I also managed the timeline across teams and vendors, ensuring smooth execution from planning to delivery.

Strategy & Process

  • Chose product types and price points to maximize ROI and conversion across the full assortment

  • Balanced aesthetic cohesion with functional variety to create a compelling, mixable collection

  • Managed a production schedule for 24 unique SKUs across multiple categories

  • Maintained constant cross-team communication to hit a 6-week development window

  • Sourced materials and finishes that elevated perceived value while remaining budget-efficient

Outcome

  • Successfully launched a new category of vegan leather accessories, including folios and storage solutions

  • Delivered products on time and under budget

  • Received strong customer response with minimal returns and high repeat purchase interest

  • Positioned the brand for future product diversification into more tactile, elevated categories

What I Learned
Introducing a new product category isn’t just about materials—it’s about trust. Customers notice when new offerings reflect the same care and consistency they’ve come to expect.

Teal dot grid notebook with elastic band and 160 GSM paper

Professional Line


Category: Product Line Expansion
Positioning the brand for long-term growth through thoughtful diversification

The Challenge
Archer & Olive’s product line was heavily oriented toward a feminine, seasonal, and artistic customer base. We saw an opportunity to expand our audience and appeal to professionals, minimalists, and underrepresented buyers—including men—by launching a sleek, neutral product line that could live beyond seasonal drops.

My Role
I developed and pitched the concept for a professional product line, featuring minimalist leather journals, stationery, and functional accessories. I aligned the vision with the brand’s core values while expanding its visual and emotional reach. I collaborated with the design and sourcing teams to shape the collection’s direction, materials, and positioning. After its successful launch, the line was rebranded as our evergreen Everyday Collection and kept in constant stock.

Strategy & Process

  • Identified a strategic gap in our catalog for professional, neutral products

  • Created a product proposal aligned with market research and brand values

  • Worked across teams to select materials, colors, and forms that would resonate with a new audience

  • Balanced masculine minimalism with brand warmth and tactile quality

  • Supported positioning, marketing, and naming for long-term shelf life

Black dot grid notebook with a label indicating 160 GSM paper and 160 dot grid pages.
Two white acrylic paint pens with black caps labeled "Acrylograph" on a white background.

Outcome

  • Launched a neutral, professional product line that expanded our brand reach

  • Collection was well-received by customers outside our core demographic

  • Product line was rebranded as the Everyday Collection and became a non-seasonal best-seller

  • Established a model for evergreen SKUs that supported inventory stability and consistent revenue

What I Learned
Growth doesn't always come from adding more—it often comes from listening differently. This project taught me how to bridge creative identity with market opportunity, and how the right product at the right time can quietly reshape a brand.