Contributions to Brands

  • A container of puzzle pieces with a Whataburger Fancy Ketchup packaging labeling it as a 500-piece puzzle.

    Innovation

    Bringing the impossible to market
    Solving challenges through creative design and systems

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  • Set of four colored ink pads in a white box with "Archer & Olive" logo.

    Branded Sourcing

    Finding the right partners to bring the brand to life
    Elevating brand voice through thoughtful sourcing

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  • Notebook with car and flowers design, car-themed pin, decorative washi tapes on a yellow background.

    Collection Planning

    Curating experiences from concept to delivery
    Strategic planning across timelines and touchpoints

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  • Brown leather zippered pouch with a notebook inside, featuring a decorative zipper pull shaped like a vintage telephone.

    Product Line Expansion

    Building out the next evolution of a brand
    Adding depth with intentional new offerings

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How I Work

From initial concept to final delivery, I bring structure, clarity, and creative momentum to every project. Here’s a look at my process:

Discover + Define

Every project starts with a conversation. I ask the right questions to clarify goals, timelines, and constraints—setting the foundation for meaningful, effective work.

Scope + Plan

I build clear timelines, define deliverables, and coordinate roles across teams. I make sure everything is realistic, aligned, and strategically planned from the start.

Develop + Execute

With the plan in place, I lead cross-functional execution—managing vendors, creatives, and stakeholders to keep the project on track and moving forward.

Deliver + Optimize

Once the product is live, I review results, identify opportunities, and recommend next steps. I care about what happens after launch just as much as before.

Tools I Use


Airtable, Asana, Trello, Google Suite, Slack, Canva,, Shopify, Monday.com

Ready to work together?